As an important part of the security industry, the building intercom has been developing in my country for more than ten years. With the continuous iteration of technology, the types of products are becoming more and more abundant, and the functions are becoming more and more mature. Semi-digital and all-digital TCP/IP type intercoms have been vigorously promoted in recent years, like LEELEN’s products: Video Door Phone Kit for Villa 305N, but the results still need to be further promoted, and the mainstream is still dominated by analog products, like LEELEN’s products: Analog 4-wire Intercom System Villa Kit 305E. At present, the development status of building intercom has two major characteristics:

1. From the professional field to the civilian business

Early building intercoms were mainly used in the development of professional markets in finance, enterprises, institutions and other scenarios. The urban penetration rate in developed areas and coastal areas is estimated to have reached about 50%, especially now that real estate developers in newly built communities have adopted them without exception. Intelligent building intercom is one of the selling points of real estate. While the market is becoming saturated, the professional field is expanding into the civilian commercial market.

According to incomplete statistics, the demand response of intercom products in the civilian market only accounts for 10% of the overall market. At the same time, due to the country’s cancellation of welfare housing and other unfavorable factors, the development of intercom in the civilian market is rather slow, but it does not deny its potential in the civilian market. It's still huge.

2. The purchaser is not a user, and the user is not a purchaser

Due to the entrance attributes and intelligent functions of the building intercom system, it is mainly aimed at networked communities. Investors and builders in major cities, that is, the target customer groups of the intercom are real estate developers, engineering companies, etc. The characteristics of the building intercom system that the purchaser is not a user, and the user is not a purchaser are also determined by the attributes of the product itself. Although the civilian market has great potential, the main channels are still real estate developers and construction companies.